Sony Alpha a7 III Mirrorless Digital Camera with 28–70mm Lens

The Sony Alpha a7 III Mirrorless Digital Camera with 28–70mm Lens is a versatile full-frame camera designed for professional photographers, videographers, and content creators. Featuring a 24.2MP full-frame Exmor R™ CMOS sensor, BIONZ X™ image processor, and 693-point phase-detection autofocus system, the a7 III delivers exceptional image quality, fast performance, and reliable autofocus in a compact mirrorless design.

Paired with the Sony FE 28–70mm f/3.5–5.6 OSS lens, this kit offers a flexible zoom range for landscapes, portraits, travel, and everyday photography.

Key Features & Benefits

• 24.2MP Full-Frame Exmor R™ CMOS Sensor
  • Produces high-resolution images with excellent dynamic range and outstanding low-light performance.
• 693-Point Fast Hybrid Autofocus
  • Covers approximately 93% of the image area, ensuring fast, accurate subject tracking and Eye AF for people and animals.
• 4K UHD Video Recording
  • Captures detailed 4K video using full pixel readout with no pixel binning for professional-quality footage.
• 5-Axis In-Body Image Stabilization (IBIS)
  • Reduces camera shake by up to 5 stops, enabling sharper handheld photos and smoother videos.
• Wi-Fi, Bluetooth & USB-C Connectivity
  • Allows wireless image transfer, remote camera control, and efficient workflow integration.

Technical Specifications

General

• Brand: Sony
• Model: Alpha a7 III (ILCE-7M3K)
• Camera Type: Full-Frame Mirrorless Digital Camera
• Lens Included: Sony FE 28–70mm f/3.5–5.6 OSS
• Lens Mount: Sony E-Mount

Image Sensor

• Sensor Type: 35mm Full-Frame Exmor R™ CMOS
• Resolution: 24.2 Megapixels
• Image Processor: BIONZ X™ with Front-End LSI
• ISO Range: 100–51,200 (Expandable to 50–204,800)

Autofocus

• AF System: Fast Hybrid AF
• Phase Detection Points: 693
• Contrast Detection Points: 425
• Real-Time Eye AF: Yes (Human & Animal)
• Face Detection: Yes

Performance

• Continuous Shooting: Up to 10 fps
• Shutter Speed: 30 sec – 1/8000 sec
• Image Stabilization: 5-Axis In-Body Image Stabilization

Video Recording

• Resolution: 4K UHD (3840 × 2160) up to 30p
• Full HD: Up to 120 fps
• Recording Formats: XAVC S, AVCHD, MP4
• Picture Profiles: S-Log2, S-Log3, HLG (HDR)

Display

• LCD: 3.0-inch Tilting Touchscreen
• Resolution: 922,000 dots
• Electronic Viewfinder: 2.36M-dot OLED Tru-Finder

Lens (FE 28–70mm OSS)

• Focal Length: 28–70mm
• Maximum Aperture: f/3.5–5.6
• Image Stabilization: Optical SteadyShot (OSS)
• Filter Size: 55 mm

Storage

• Memory Card Slots: Dual SD/SDHC/SDXC
• Compatible Cards: UHS-I and UHS-II (Slot 1)

Connectivity

• Wi-Fi
• Bluetooth
• USB Type-C
• Micro HDMI
• 3.5mm Microphone Input
• 3.5mm Headphone Output

Battery

• Battery Type: Sony NP-FZ100 Rechargeable Battery
• Battery Life: Up to 710 shots (LCD, CIPA)

Physical Specifications

• Dimensions: 126.9 × 95.6 × 73.7 mm
• Weight: Approx. 650 g (with battery and memory card)
• Body Material: Magnesium Alloy
• Weather Sealing: Dust and moisture resistant

Pros

• Outstanding full-frame image quality
• Excellent low-light performance
• Fast and reliable autofocus with Eye AF
• 5-axis in-body image stabilization
• High-quality 4K video recording
• Dual SD card slots
• Long battery life for a mirrorless camera
• Compact and durable magnesium alloy body

Cons

• LCD screen tilts but does not fully articulate
• Menu system can be complex for beginners
• Kit lens has a relatively modest maximum aperture
• No built-in flash

Ideal For

• Professional photography
• Wedding and event photography
• Portrait photography
• Travel photography
• Wildlife photography
• Content creation
• YouTube and video production
• Commercial photography

Available from Novelty Tech Solution
Location: Revlon Professional Plaza, Mezzanine 2, Shop Number 1, Nairobi CBD, Kenya.